Josh Whitehead
Product Designer & AI Builder
Cincinnati, OH · remote-friendly · josh@josh.design · josh.design
Product designer with 15 years shipping consumer and B2B software, twice the first designer who became Head of Design (both companies acquired), and now an AI builder: I design and ship AI products end to end with coding agents in the loop. Comfortable in Figma and in the code editor. Former U.S. Marine Corps combat photographer.
Open to: AI Product Designer · Design Engineer · Founding Designer · AI Product Builder · Head of Design
Skills
- AI & models
- LLM product design · Prompt and context engineering · Grounding / RAG-style retrieval · Streaming UI for model output · On-device inference (WebGPU, WebLLM) · Agent interaction design (progress, permissions, failure, confidence) · Agentic development with Claude Code and Codex · Anthropic SDK · AI/ML platforms (model APIs, inference, on-device, generative video)
- Product design
- 0→1 product design · Design systems · Brand · Mobile (iOS, Android, Flutter) · Web · Design leadership · Partnerships (Apple, Google) · User research and usability testing · Customer and client collaboration
- Building with agents
- Agentic engineering with Claude Code and Codex: specs, prompts, context, review, verification · Directs agents in TypeScript, React, Next.js, Three.js, Flutter; reads and judges code, does not hand-write it · Ships end to end: repo, deploy, instrumentation
- Tools
- Figma · Framer · ProtoPie · Sketch · Claude Code · Codex · Vercel · GitHub
Experience
Founder & Design Lead · Boneyard Collective
2024 – PresentCincinnati, OH
- Design and ship AI products end to end: OLO (a desktop companion for the Mac), Weaver (a writing room that remembers a channel), StoryMode (game stories as audio), each live at its own site.
- Ship daily with coding agents (Claude Code, Codex): a typical day is 20 to 60 commits across 3 to 10 projects, measured from session logs rather than estimated.
- Incubated OLO, a personal-intelligence product: set the product vision, assembled a founding team from Meta, Calm, and Saucey, and took it from concept through design to investor readiness.
- Run a generative-video pipeline on Veo: measured shipped output (1.43 words of dialogue per second against a natural 2.6), traced the fault to one line of the brief, and rewrote the spec so every second of every shot is allocated.
- Built josh.design as a working AI-builder portfolio: a language model running in the browser on WebGPU, a hosted Claude grounded in the site's own text, five agent-interface prototypes, and a playable 3D city built with a coding agent in sixteen days.
- Open-sourced two of the builds (agent-ui-patterns, local-grounded-chat); the portfolio repo runs type-checks, tests, and a build on every push, with a public build log.
- Client work: product design, design systems, and AI tooling for Dreaming Spanish; mobile experiences built on AI voice transformation for Antares (Auto-Tune); digital comics pairing generative artwork with human-written stories for Glow; plus Step and Stacked.
- Wrote Mastery is Dead, a 618-page field manual on how AI is compressing twenty-five white-collar careers and what survives; in paperback and on Amazon.
Principal Product Designer · Very Good Ventures
2022 – 2023Remote
- Created the Flutter.dev design system for Google and redesigned the mobile and desktop experiences: Figma components, variables, auto layout, shared documentation.
- Contributed concepts and gameplay QA to I/O FLIP, the generative-AI card game shown at Google I/O 2023, with Google teams.
- Turned client requirements into flows and prototypes, paired with engineering, and mentored designers across engagements from startups to Google.
Senior Product Designer → Head of Design · Spin (Ford Mobility)
2019 – 2022San Francisco, CA
- Joined as the first designer and became Head of Design; built and led a team of 10 across product design, brand, illustration, copy, and UX research.
- Designed the App Clips experience Apple featured at WWDC 2020 as a flagship iOS 14 use case (covered in Wired), working with Apple to refine the scooter rental flow for the launch.
- Led the Google Maps integration that put Spin vehicles on the map (August 2021): vehicle usage up 40%, new signups up 60%.
- Built the foundational design system from zero across iOS, Android, and web, and localized the product and brand across 84 cities in two regions.
- Designed safety features that cut city-official complaints by over 90% and reported accidents by 75%, and features that helped close 10+ city government contracts.
- Spin was acquired and merged into Bird.
Senior Product Designer → Head of Design · Hush
2017 – 2019Los Angeles, CA
- First designer at a social-commerce platform; owned product across iOS, Android, and web, then brand and the marketing site, as the product scaled past 1 million users.
- Took the apps from 200 App Store reviews at 3.5 stars (and no Google Play presence) to 50,000+ combined reviews at 4.8 stars through a research-led redesign and review prompts placed at the right moments.
- Designed and shipped the company's first Android app, which grew to more than 30% of company revenue.
- Built an internal influencer-batching tool that halved deal closure time and handled 100+ influencer contracts.
- Promoted to Head of Design: led a team of three, shaped the roadmap with leadership, and pitched investors directly. Hush was acquired.
Lead Product Designer · Saucey
2015 – 2017Los Angeles, CA
- Owned all design at an on-demand delivery startup: consumer apps, driver experience, partner tools, internal operations, and marketing.
- Designed referral features that lifted app referrals by more than 65%, and a driver experience that raised driver referrals 15% and cut turnover 25%.
- Designed internal routing software (99.9% uptime) that cut order-status support tickets by more than 90%.
- Recognized by Apple as App of the Day and an Editor's Choice. First worked here with Andrew Zeck, later OLO's co-founder and CTO.
Senior Designer · NationBuilder
2014 – 2015Los Angeles, CA
- Designed UX and UI for a civic-engagement CMS used by tens of thousands of campaigns and organizations, working daily with the founder on product and brand.
- Led a story-driven brand and homepage redesign that repositioned the company ahead of a $6.25M raise led by Andreessen Horowitz; owned the homepage and pricing pages.
- Built 10+ customizable templates for campaigns, nonprofits, and community organizations, and the look and feel for the CEO's book launch, site, and merchandise.
Designer & Front-End Developer · Differential
2013 – 2014Indianapolis, IN
- First designer at an engineering-first studio; helped take 10+ startups from concept to launch across e-commerce, health, and finance, as the sole design resource and de facto product manager.
- Arrived unable to code; taught myself HTML, CSS, and Meteor on the job and built the interfaces I designed. Introduced brand guidelines and design-engineering integration to the studio.
- Hosted the studio's first Cincinnati designer meetup.
Combat Photographer · U.S. Marine Corps
2008 – 2013Camp Pendleton · deployed
Five years behind a camera in places that didn't ask for one. Where it clicked.
Selected AI builds
- Portrait — The first cut of what became SignalScan's AI Mirror: Spotify Wrapped for your chat history. TypeScript · parsers for ChatGPT and Claude exports · local analysis · no server. ↗
- A model in your browser — A language model running on your GPU through WebGPU. WebLLM · WebGPU · Qwen 2.5 0.5B / Llama 3.2 1B · streaming. ↗
- Ask my portfolio — A live Claude, grounded in the real text of this site, that answers questions about my work. Claude · Anthropic SDK · Next.js route handler · streaming. ↗
Case studies
- Spin — First product designer at the micromobility company. Built the design function from zero and led it through partnerships with Apple and Google, then an acquisition. ↗
- Hush — First product designer at a social-commerce startup. Owned the app, brand, and site, and rebuilt the product as it scaled past a million users. ↗
- Very Good Ventures — Principal designer at the leading Flutter studio. Designed a Flutter design system adopted across VGV and Google teams, and a generative-AI game shown at Google I/O 2023. ↗
Service & principles
U.S. Marine Corps, Combat Photographer, 2008–2013.
Design for simplicity. People before product. Cultivate joy. Embrace lifelong learning.