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Josh Whitehead

About

A stack of photographs: Josh today at sunset in front, a Marine in dress blues, a teenager, and a small boy in a school photo behind

I've been making things since before I knew it was a job. As a kid I drew and wrote and built constantly — all day, every day. In high school I went to a career school to learn digital design: film, photography, code, music, games, whatever they'd teach me. I studied fine art in college — charcoal and canvas — then dropped out and joined the Marines as a combat photographer.

That's where it clicked. I'd edit my photos in Photoshop and keep asking the same question: how do I do this? How'd they do that? I taught myself off YouTube, one video at a time. First it was physical — posters I'd design, print on a large-format printer, glue to board, and cut by hand. I've still got the scar to prove it. Then websites. Then I started rebuilding other people's sites and magazine covers just to understand how they were made.

When Steve Jobs announced the App Store, something locked in. I wanted to build things people carry with them — an experience that rides in someone's pocket wherever they go. The biggest thrill I can think of is watching a stranger use something I made and having no idea it was mine.

I've been chasing that since 2010. A lot of ideas, a lot of failures, and more than a few times I was told I wasn't the guy. The one thing I did consistently was keep going. That's how I went from making brochures to leading design at companies that got acquired — first designer to head of design at Hush, then again at Spin — and eventually to building my own studio, Boneyard, where I make my own products and work with teams at companies like Google, Apple, and Very Good Ventures.

2008–2013 · Combat photographer, U.S. Marine Corps

Looking straight up at an MV-22 Osprey as five Marines hang from a single rope beneath it
A line of Marines in flight helmets walking down a hazy flightline toward a CH-53 helicopter
A Marine firing a shotgun on a range, a shell casing mid-air
Marines running in formation across a flight line at dawn, carrying a unit flag
A helmeted aircrew member looking out a helicopter door
A mud-splattered Marine low-crawling under a rope obstacle at dawn
A Marine pressing an ammo can overhead on a grassy field at dawn
A red H&S company flag in the foreground, Marines out of focus behind it
Marines firing a mounted machine gun from the bed of a truck

How I build

An agent in the loop, a person at the wheel.

I work with coding agents the way I used to work with an engineering pair: I set the direction and the bar, the agent reads the repo, proposes, builds, and verifies in a browser, and I judge and cut. Whole directions get built and thrown away in a day. The Lab on this site is that loop, in public.

Agents
Claude Code · Codex
Design
Figma · Framer · ProtoPie · Sketch
Web
Next.js · React · TypeScript · Tailwind
3D and games
Three.js · React Three Fiber · Rapier
Mobile
Flutter · iOS
Models
Claude (Anthropic SDK) · streaming, grounding, graded confidence
See the Lab

Timeline

Locked to the real dates.

  1. 2008 – 2013

    U.S. Marine Corps

    Combat Photographer · Camp Pendleton · deployed

    Five years behind a camera in places that didn't ask for one. Where it clicked.

  2. 2013 – 2014

    Differential

    Designer & Front-End Developer · Indianapolis, IN

    First design job. Learned how to ship — and how to code.

  3. 2014 – 2015

    NationBuilder

    Senior Designer · Los Angeles, CA

    Software for the people running campaigns.

  4. 2015 – 2017

    Saucey

    Lead Product Designer · Los Angeles, CA

    On-demand, before the category had a category.

  5. 2017 – 2019

    Hush

    Senior Product Designer → Head of Design · Los Angeles, CA

    Social commerce. First designer in. Left as Head of Design.

  6. 2019 – 2022

    Spin (Ford Mobility)

    Senior Product Designer → Head of Design · San Francisco, CA

    First product designer. Built the org. Apple and Google partnerships.

  7. 2022 – 2023

    Very Good Ventures

    Principal Product Designer · Remote

    Flutter design system across VGV and Google. Contract work with Antares/Auto-Tune and Glow through 2024.

  8. 2024 – Present

    Boneyard Collective

    Founder & Design Lead · Cincinnati, OH

    My studio. Building for clients and for ourselves.

What I hold to

Design for simplicity.

True simplicity is complex but worth striving for. The work is done when there is nothing left to remove.

People before product.

Empathy isn't a research method. It's a posture. If the person on the other side of the screen isn't real to you, none of this will be.

Cultivate joy.

Every interaction is a chance to bring a smile. Joy is a competitive advantage that no one is allowed to measure.

Embrace lifelong learning.

The half-life of a tool is shorter than the half-life of a career. Stay restless.

The workWhat I’m building
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