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Where Creativity Meets the Road
I led at Spin, encompassing multiple facets of the brand’s identity. This includes detailed app interfaces aimed at enhancing user experience, dynamic marketing materials, and custom vehicle designs. Each element reflects the comprehensive oversight I provided, ensuring brand consistency and innovation across digital, print, and physical product designs. This collection highlights my leadership in steering a cohesive and creative design strategy executed by a team of ten creatives and in collaboration with external agencies.
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Spin’s App Redesign
I significantly improved the onboarding conversion for Spin by 1.5x. My redesign of the app not only streamlined user conversion rates and activation times but also helped enhance the revenue from engagement campaigns.
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No Guarantees
No Guarantees Productions, founded in 2017, is a Tony Award-winning company reimagining Broadway through bold storytelling, strategic investments, and innovative initiatives. Notable works include Fat Ham, Bad Cinderella, Merrily We Roll Along, and Hadestown. Upcoming projects feature Player Kings with Ian McKellen and Goddess by Jocelyn Bioh. In 2024, the company released research on Millennial and Gen Z audiences and invested in SINE Digital. No Guarantees is led by Christine Schwarzman, Darren Edward Johnston, and Megan O’Keefe.
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Nav: Small Business's Financial Health
#1 Financial Health Platform — Compare Your Business Lending Options And See What You Can Qualify For Before You Apply. Build Financial Health And Find The Best Loan Options For Your Small Business With Nav. Build Credit. Equipment Financing. Business Credit Scores. Business Financing.
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Google I/O
For this event, I played a key role in the redesign and system overhaul of flutter.dev, ensuring the platform’s design system was modernized to align with new development trends. I worked closely with various Google teams up until the conference date to meet tight deadlines, enabling the seamless delivery of both the website and game. Collaborating on the I/O Flip project was particularly exciting, as it demonstrated the intersection of interactive entertainment and advanced AI capabilities, further emphasizing Flutter’s versatility across platforms.
At Google I/O 2023, I/O Flip showcased collaboration through a generative AI-powered card game where players built custom decks with unique mascots and powers. I contributed by brainstorming solutions with Google teams and conducting QA to ensure smooth gameplay. The project demonstrated the combined power of Flutter and Firebase in delivering an engaging, seamless user experience
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Spin’s App Redesign
I significantly improved the onboarding conversion for Spin by 1.5x. My redesign of the app not only streamlined user conversion rates and activation times but also helped enhance the revenue from engagement campaigns.
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2.5B
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1.5B
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